Marlboros were originally marketed to women. Advertisements went as far as having babies ask their moms to have a cigarette instead of scolding them. It plays up the “women-being-hysterical” stereotype and also showed the changing expectations about good motherhood.
In today’s world, we can hardly believe that this was a real advertisement…but yep, it was! A point to consider is at one time this advertisement was not deemed offensive and was seen as normal. Take that same mindset of current advertisements. Are there any that you think will eventually look as crazy as the Marlboro does know?
Saturday, September 20, 2008
um.....this was advertisement back in the day??? wtf...
Posted by Mark Angus at 1:27 AM
Labels: What the.....
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